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Our History

Our History

Our mission is simple: high quality items + first class service

At ChokeSports.com we take great pride in always putting out the best products and services. We are committed to providing you with an enjoyable and carefree shopping experience in our site. We do this by developing great products and finding the best technologies for you to use.

We are a team of highly dedicated people who share two things: a passion for martial arts and a commitment to excellence.

We've come a long way

It all started in the early 2000's, in the magical days of Pride FC in Tokyo. Back when "modern" martial arts like Brazilian Jiu-Jitsu and MMA had conquered the center stage in the Japanese rings. The mix of new ideas and traditional concepts, having the Shinjuku neon lights as the backdrop, was the trigger point for a seed to be planted.


Choke Enterprises (CVR 29563683) was founded in 2006 in Denmark. At first, all we really wanted was to be able to wear the spectacular - and impossible to find! - Isami BJJ Gis and Reversal Rash Guards & Shorts. We sold the gear in our martial arts schools and eventually in the school website. The internet has no barriers though, and suddenly we were receiving international orders. With positive feedback pouring in and a growing demand for our products, we decided it was time to expand. 

The web's largest supplier of Japanese martial arts gear & apparel

Our dedicated webshop ChokeSports.com has been in business for almost a decade. Today it is one of the most respected and traditional shops for Japanese martial arts gear and apparel. We have built a solid reputation for high quality, exclusive items and first class customer service. ChokeSports.com has thousands of regular customers all across the globe and ships worlwide on a daily basis.

We are the official international partners of prestigious Japanese brands Isami & Reversal RVDDW. We are involved in product development, marketing and distribution. In other words, you are dealing directly with the producers. Unlike most webshops, the fact that we specialize in these two brands allows our staff to be knowlegeable about the entire catalog of products we distribute. You can easily tell the difference when you contact our customer support, for example.


We have two factories in the outskirts of Tokyo, Japan, plus a number of selected international suppliers and contractors. All our products go through a complete development phase and strict quality-check before reaching our retail shops in Tokyo, Yokohama, Osaka, Fukuoka, Seoul and the web-distribution center in Saitama. 

Way of life

Most of our customers are average people who love martial arts & Japanese design. We also cater to a large number of professional fighers and famous instructors, as well as major international organisations. Among them you will find K-1 & Dream, Sengoku, International Karate Federation, International Brazilian Jiu-Jitsu Federation, Kyokushinkai Organisation, Shooto, Pancrase, ZST MMA and others.

We created ChokeSports.com to take the hassle out of searching for a top notch martial arts online store, so that our customers can focus on what they do best: training and enjoying life to the fullest. 


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